Ages ago,
when the dinosaurs walked the earth, attorneys had a lot of work:
re-registration of caves, merger of tribes, stalactites added tax, etc.
However,
even now an attorney finds what to do when meeting a dinosaur. Konstantin Pilkov, Cai &
Lenard’s Managing Partner, having met the famous REX, kept his head and gave
a lecture on the topic “Outdoor advertising, advertising events,
POS-materials: how to get through the new bans?
For years REX,
the most popular exhibition for ad-men, brings together all professionals for
establishment of business contacts, exchange of experience and education. The
prehistoric times when a basic law of life was “crowd and eat” are in the past,
so the modern ad-man cannot do without understanding of legislation.
Konstantin
Pilkov helped the lecture attendees to consider such matters
as: Where and on what grounds an outdoor advertisement placement is permitted?
Who and why is allowed to remove boards? What do regulatory agencies pay
attention to about advertising events? Also Cai & Lenard’s Managing
Partner touched upon the burning question of whether POS-materials and
branded gifts are prohibited for promotion of alcoholic and tobacco goods .
Many
questions regarding the subject of lecture were put, and after the dinosaur REX
let Mr. Pilkov goalive and safe, he shared his impressions:
“It was a very good experience for me, because among the clients of our firm
there are mass media and advertising industry players. And now, after having
discussed may important issues, I better understand the needs and problems of
the industry. It will help us to provide more practical and useful advice in
the advertisement and media law”.
Pre-historic attorney
Ages ago, when the dinosaurs walked the earth, attorneys had a lot of work: re-registration of caves, merger of tribes, stalactites added tax, etc.
However, even now an attorney finds what to do when meeting a dinosaur. Konstantin Pilkov, Cai & Lenard’s Managing Partner, having met the famous REX, kept his head and gave a lecture on the topic “Outdoor advertising, advertising events, POS-materials: how to get through the new bans?
For years REX, the most popular exhibition for ad-men, brings together all professionals for establishment of business contacts, exchange of experience and education. The prehistoric times when a basic law of life was “crowd and eat” are in the past, so the modern ad-man cannot do without understanding of legislation.
Konstantin Pilkov helped the lecture attendees to consider such matters as: Where and on what grounds an outdoor advertisement placement is permitted? Who and why is allowed to remove boards? What do regulatory agencies pay attention to about advertising events? Also Cai & Lenard’s Managing Partner touched upon the burning question of whether POS-materials and branded gifts are prohibited for promotion of alcoholic and tobacco goods .
Many questions regarding the subject of lecture were put, and after the dinosaur REX let Mr. Pilkov go alive and safe, he shared his impressions: “It was a very good experience for me, because among the clients of our firm there are mass media and advertising industry players. And now, after having discussed may important issues, I better understand the needs and problems of the industry. It will help us to provide more practical and useful advice in the advertisement and media law”.
Practices: